EXPLOSIVE GROWTH! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company delivers a diverse array of home services, from housekeeping to nanny services, and has amassed a customer base exceeding a million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across nine countries in Southeast Asia.




The Southeast Asian cleaning service Indonesia home services market is assessed at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the nanny sector reaching $3 billion in value. In this competitive market, Ayasan capitalizes on Japanese expertise and a unique talent development system to capture a larger market segment.

“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has grown to employ over 50,000 specialized staff members.



Ayasan’s rapid growth is supported by an ambitious growth plan. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in pembantu Jakarta enterprise solutions, with over a thousand customers including leading global brands. Recently, demand from diplomatic missions and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am confident that even in the age of AI, the role of everyday support solutions will continue to thrive,” asserts Ise. The company features an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is targeting international deployments, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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